At DreamGirls Hair, founders Sharie Wilson and Tonya Thompson have been on a mission to empower Black women by helping them embrace their hair’s full potential. From running successful salons in Los Angeles and Sacramento to launching their Healthy Hair Care System, DreamGirls Hair is rewriting the narrative about Black hair. In this exclusive interview, they share their journey, insights, and expert advice on natural hair care.

Tell us a little about yourselves.

DreamGirls Hair started as a personal mission for us. Growing up in Los Angeles, we faced the same challenges and stereotypes that many Black women experience with their hair. We refused to believe the narrative that our hair was “difficult” or “unmanageable.” Instead, we dreamed of a world where Black women could embrace their hair’s full potential—long, strong, and healthy.

In 2006, we turned that dream into reality by opening DreamGirls Hair Salons in Los Angeles and Sacramento, CA, where we began providing hair care services that focused on growth, retention, and overall hair health beyond just styling.

What inspired you to create the Healthy Hair Care System, and how does it reflect the mission of DreamGirls Hair?

We were inspired to create the Healthy Hair Care System after hearing countless stories from women in our salons who shared the same frustrations we faced growing up—being told their hair couldn’t grow or was too difficult to manage.

We wanted to prove that narrative wrong. Our Healthy Hair Care System reflects the heart of DreamGirls’ mission:

✔ Empowering women to embrace their natural beauty.

✔ Providing the tools and education to achieve healthy hair.

✔ Building confidence and a community where women feel supported.

It’s not just about products—it’s about changing lives.

How did your experience running salons in Los Angeles and Sacramento shape the development of your product line?

Working hands-on with our clients in our salons was the foundation of our product development. We saw firsthand:

• The common challenges women faced with hair growth and health.

• The misconceptions they had about their hair’s potential.

• The real results we could achieve through the right hair care techniques.

These experiences shaped every aspect of the Healthy Hair Care System, ensuring that our products work just as effectively at home as they do in the salon.

What are some common misconceptions about Black women’s hair that your brand is working to debunk?

One of the biggest misconceptions is that Black hair is difficult or unmanageable. This belief often comes from a lack of understanding and education about proper hair care.

At DreamGirls, we prove that with the right care:

✔ Black hair can grow long, strong, and healthy.

✔ Issues like breakage, dryness, and damage are not inherent—they result from improper care.

✔ Protective styles and low-manipulation techniques promote hair retention.

We are rewriting the narrative and showing women that their hair is beautiful, capable, and worthy of care.

The Healthy Hair Care System launched in March 2020—what challenges or opportunities did you face introducing the product during the pandemic?

Launching our Healthy Hair Care System in March 2020 was both a challenge and an opportunity.

✔ Challenges: Supply chain disruptions and salon closures made it difficult for many clients to maintain their hair.

✔ Opportunities: The pandemic emphasized self-care, and many women were looking for solutions to maintain healthy hair at home.

Through social media and digital marketing, we connected directly with our audience, sharing education, testimonials, and results, turning a challenging time into a moment of growth and impact.

Can you elaborate on the science and ingredients behind your 5-step system and how they work together to repair and promote hair growth?

Our 5-step Healthy Hair Care System is designed to nourish, strengthen, and promote hair retention at every stage of hair care:

1. Detangling & Cleansing

• TLC Comb-Out Treatment gently detangles to prevent breakage.

• Renewing Shampoo cleanses the scalp without stripping natural oils.

2. Deep Conditioning & Repair

• Revival Deep Treatment repairs damage, strengthens hair, and improves elasticity.

• Renewing Conditioner locks in hydration and promotes growth.

3. Growth Stimulation

• True Essence Growth Oil stimulates the scalp and promotes hair growth.

Each step addresses dryness, breakage, growth, and retention—focusing on scalp health, hydration, and repair.

What advice would you give to women starting their natural hair care journey, especially those feeling overwhelmed?

Starting your hair care journey can feel overwhelming, but our best advice is:

✔ Be patient and consistent—healthy hair growth takes time.

✔ Start simple—our Healthy Hair Care System provides an easy-to-follow routine.

✔ Prioritize scalp health—healthy hair starts with a healthy scalp.

✔ Avoid excessive heat and harsh chemicals that cause breakage.

✔ Listen to your hair—everyone’s hair is different, so pay attention to what works for you.

It’s a journey, not a race. Celebrate every step of progress!

What was the moment when you both realized you wanted to turn your passion for hair care into a business?

It was when we saw the transformations happening in our salons. Women who once believed their hair was beyond repair were achieving length, strength, and confidence.

We knew we had something special, and we wanted to share our knowledge and expertise with women everywhere. That’s when we decided to create DreamGirls Hair—not just as a salon but as a movement.

What’s the best piece of hair care advice you’ve ever received, and how has it influenced your approach?

The best advice we’ve received is: “Listen to your hair.”

Every head of hair is unique. By paying attention to what your hair needs in terms of moisture, strength, and care, you can create a routine that helps it thrive.

This philosophy led us to develop customizable, nourishing products that cater to different hair types and concerns.

If you could give your younger selves one tip about hair care, what would it be?

“Embrace patience and consistency.”

When we were younger, we looked for quick fixes instead of trusting the process. Proper hydration, gentle handling, and a healthy scalp are all key to long-term hair success.

What’s been the most rewarding feedback you’ve received from someone using the Healthy Hair Care System?

One client told us:

“I feel like I’m finally taking care of myself, and my hair is a reflection of that.”

She had struggled with severe breakage and thinning for years, and after using our Healthy Hair Care System, her hair grew stronger and healthier. Seeing women rediscover their confidence is what makes everything we do worth it.

What’s next for DreamGirls Hair?

We’re working on exciting new product launches and initiatives to continue helping women achieve their hair goals. Stay tuned for some big announcements coming soon!

How can readers connect with you?

Shop our products online: www.dghair.com

Follow us on social media:

• Instagram, TikTok, Facebook, YouTube: @dreamgirlshair

• Follow Sharie: @iamshariewilson

• Follow Tonya: @hairbytonya

Join us on our mission to empower women through healthy, thriving hair!