Can you tell our readers a little bit about yourself?

I am a Ghanaian born automation engineer from Prince George’s County in Maryland who loves to design. Being part of a small family, the values of care and confidence were instilled in my sister and I from a very young age; to be able to look out for each other and stand for what is right. This has always been a huge part of my life, especially with creating iLORM. As iLORM is the gateway for me to impact the fashion industry and rectify the prime issues of neglect for artisans. I believe our appreciation for premium artwork and luxury should not overshadow the craftsmen and women who work tirelessly behind the beautiful seams and designs. My passion is to create awareness through iLORM and educate others on redefining today’s concept of luxury, which is devoid of care for one another. I believe to care means to extend a helping hand to the voiceless.

How did your company brand come about?

From a 10 year dream to inception in the summer of 2020 where we pushed past the ‘what ifs”  to create a brand that is a reflection of our unique perspective as first gen Ghanaian immigrants.

What was your inspiration behind your designs?

Creating wearable art that is rooted but unbound by constraints of traditional Ghanaian design. 

Are there any challenges you’ve faced in business and if so what are they?

As a minority startup business, there are several challenges to overcome. The most challenging include

  • Developing and focusing on scalable growth 
  • Financial Constraints due to high capital manufacturing costs
  • Growing a business during the pandemic

What 3 things does anyone starting in your industry need to know?

  • Identify the purpose of your business and the impact it will have
  • Invest time to research and learn the skills of the trade
  • Have a financial plan 

Which designers have had the most influence on your creativity and why?

Designers that have influence- Schiaparelli  – sculptural elements, Christian Dior – silhouettes that flatter women. 

What would you say is the #1 key to success in your business?

Perseverance is the key.

Do you have any advice for other young adults that want to turn their passion into a career?

  • Dream big, 
  • Define and find community and supported early, 
  • Develop long and short term goals, start small and allow yourself to grow and fail.

What does the phrase, “ I am human too” mean to you?

I am human too: it means to be truly seen and understand others without judgment. 

How can our readers connect with you?

Via Instagram @ilormstudio

Email: ivytettegah@ilorm.com